The Brief
Each year, we contribute our time and expertise to support Motherless Daughters Australia's vital work. This year, the campaign focused on the powerful theme: "Grief is a wound that never truly heals"
Our Solution
Our team began with a collaborative brainstorming session to explore visual and narrative directions for the campaign. After refining multiple ideas, one resonant concept was chosen. From there, the design team brought the vision to life—crafting a distinct campaign identity, including branding, logos, and merchandise. Meanwhile, the copywriting team worked to express the ongoing nature of grief. They developed heartfelt social media content for Meta platforms and wrote new website copy that reflected the emotional depth of the campaign.
The Outcome
The result was a moving, cohesive campaign that resonated deeply with the Motherless Daughters community. Through thoughtful design and storytelling, we helped communicate the enduring reality of grief and reminded women that they are not alone in it.
